Blueberries New Zealand
Blueberries New Zealand needed to appeal to their target consumer (New Zealand Mums) as well as industry growers. Getting the balance for two polar opposite audiences was the key challenge.
The website needed to easily communicate all the benefits this super food has while also showing how to use it in other diverse ways.
Blueberries New Zealand works very closely with ambassador Olympic athlete Eliza McCartney so featuring her front and centre was also fundamental in the design.