Grove Avocado Oil
Grove were in need of a Brand refresh but the key was to focus on making the brand more contemporary versus losing every aspect of what they had currently been building here and within their export markets overseas. We started with a consumer focussed website that encompassed talking through the health benefits of Extra Virgin Avocado Oil and why it was special. Then moving through to focussing on the health and nutritional benefits found in the recipes on the website.
Updating and refreshing their packaging has begun with their hero sku launching across Australia and New Zealand with all the flavours following closely behind.
Service
Client
Website Design
Packaging Design
Creative Direction
Food Photography shot by Megan Dudley & Cristall Lowe
Grove Avocado Oil
Year
2020
Website Design
It was key for Grove that consumers understood the many health benefits of the oil as soon as they landed on the website. We kept it front and centre. Moving on to create health based, nutritional recipes and information easily accessible for consumers across all recipes.
