MenoMe refreshed their Brand and packaging to reflect their new brand messaging. The new angle was about empowerment and education for women in the Peri and Menopause years and that they could 'experience freedom' from their symptoms with natural formulations. Gone was the dowdy white and lavender and in its place a more sophisticated feel.
After working across the Brand Strategy for MenoMe we set out to implement pulling out key messages so that consumers could see at a glance what they were setting out to achieve. We did a re-jig of the website to help solidify the new messaging and bring the women behind MenoMe to the forefront of the brand. Made by Women for women.