Beautifully intelligent skincare.
MiTru IQ Is as a “prebiotic-led skincare range that feeds the skin’s microbiome so it can protect against environmental stressors and restore a ‘normal’ looking appearance.
Consumers are increasingly living in a Time-shifted life that is compounded by the negative impacts of fatigue and environmental stressors. This shows up in their skin as sensitivity, dryness, fine lines. The target consumer wants their skin to look ‘normal’ and refreshed.
MiTru IQ is an ecommerce store so it was key to implement a user-friendly platform that would be key for the owners to be able to use and operate as well as be slick, modern and sell key messages to our target consumers.