Originally 2before’s branding started from a place of occasion, ‘before’ but what we really needed was to speak the reason behind taking a pre workout 2be Fitter, 2be Faster, 2be Stronger. Because that’s what 2before delivers, a performance edge.
‘2be Fitter, Faster, Stronger’ became a core driver for all new directions and everything that followed in the revamp of website, packaging and photography.
Below are examples of where we have taken this brand and its new visual journey with a core US consumer focus.
Photography Kristian Frires
It was key for 2before consumers understood the benefits of the product as soon as they landed on the website. We kept it front and centre. Fast moving video to understand the proposition and problem it was solving and then from there flow the rest of the science and product benefits.