Mar 42 minInnovate or die the reality in our digital age: A Lesson in Innovation and ListeningAlthough it's fairly old news that last week Warner Bros. Discovery announced Newshub's closure, the message it sends remains profoundly...
Jan 162 minThe Brand Ego Check: Your Customer wears the Hero CapeStorytelling is a potent tool. I was recently at a marketing workshop and one slide hit the nail on the head: "People remember stories......
Dec 6, 20233 minSnap, Crackle, Connect. Mastering a 3-Second Impact in a Sea of Brands.In a digital landscape crowded with a cacophony of products clamouring for attention, the ability to captivate your audience within the...
Oct 31, 20231 minWhy Your Packaging Matters: It's More Than Just a Pretty DesignPackaging is often the first point of contact between your product and the consumer. While an eye-catching design is essential, there's much
Oct 30, 20231 min5 reasons you need a Brand Strategy in your businessEnhanced Brand Recognition: A well-defined brand strategy ensures your brand remains consistent in its appearance and messaging. This...
Oct 30, 20232 minThe Essential Role of Brand Strategy. What is it and why do you need one?In today's tough business world, having a strong brand strategy isn't just a choice; it's a must. Your brand is like the face of your...