Comvita Winter Range

A hero product of the Comvita range their Winter Wellness Lozenges and Comvita Kids products were lacking visual cues to the hero ingredient, Manuka Honey.

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With the brand honing in on the USA market a refresh strategy took place to gain traction in major health food stores and in the end was the winning ticket for the company to secure placement in Wholefoods and across CVS Pharmacies.