PARENTING HACKS AND HEALTHY SNACKS DIGITAL CAMPAIGN
We all know parenting is tough! Especially when trying to negotiate with toddlers and the pressure we face to provide balanced healthy snacking options while also trying to create snapshots of calm and quiet in our day. This is a 3 month campaign running across OnDemand Media, Youtube & Social media
This is how the Parent Hacks & Healthy Snacks campaign was born. Short, relatable moments for Kiwi mums and dads trying to grab moments in their day for that 2 mins of silence or prepping dinner without the chaos. What better way to distract than with a healthy snack, made in New Zealand with no nasties?
Instagram was a key tool for sharing and interacting with our target consumer - mums.
We featured the hacks across a variety of media but utilising a short, snappy 15 sec break that informed the consumer of a healthy, nutritious snack for their children was key in choosing this platform.