Kiwigarden
DIGITAL CAMPAIGN: "PARENTING TIPS AND WHOLESOME SNACKS"
We can all agree that parenting is no walk in the park, especially when dealing with the challenges of negotiating with toddlers and the constant quest to provide balanced, nutritious snacks while also sneaking in those precious moments of peace. Introducing a 3-month campaign spanning OnDemand Media, YouTube, and various social media platforms.
And so, the "Parenting Tips & Wholesome Snacks" campaign was conceived. It's a collection of brief, relatable snippets tailored for New Zealand moms and dads who are striving to steal a moment of tranquility or prepare dinner amidst the daily chaos. What better way to engage their attention than with a locally made, wholesome snack, free from any nasties.
Service
Creative Direction
Client
Kiwigarden
Year
2021
Social Media
Instagram was a key tool for sharing and interacting with our target consumer - mums.
We featured the hacks across a variety of media but utilising a short, snappy 15 sec break that informed the consumer of a healthy, nutritious snack for their children was key in choosing this platform.
